hen
I initially heard that I had the opportunity to
participate in the Leadership Spokesperson Training
Program (LSTP), I was excited but quite nervous.
I had heard great things about the program from
residents who had completed it. Yet, all I could
focus on was that one word: “Spokesperson.”
What did that mean exactly? Me? Spokesperson to
whom? About what? I immediately imagined myself
bumbling through an interview at a local news station
about anesthesia awareness or some other hot topic.
Public speaking is not my cup of tea, and I certainly
did not picture myself as a “spokesperson.”
Yet after further consideration, I realized that
is exactly what I am every day. I am a spokesperson
for anesthesia to my patients and their families.
It is my job to clearly convey how, as their anesthesiologist,
I will be participating in their care and ensuring
their safety. Often the most difficult questions
I am asked do not come from my staff but rather
my patients and their nervous, concerned families.
It’s at these moments that effective communication
skills play a vital role in allowing a physician
to alleviate a patient’s fears and anxieties
prior to surgery.
The LSTP prepares you for these situations and many
more. The session took place over two days at the
2007 ASA Annual Meeting. (It’s usually one
day, but was split to two in 2007 because of changes
in the ASA Legislative Conference schedule.) The
first day was primarily a didactic session where
we were taught how to properly prepare for an interview.
More specifically, we were taught how to look at
interviews — telephone, television or otherwise
— as opportunities to communicate a well chosen
message to a target audience. We were taught the
skills needed for a successful interview, including
how to give a concise, pointed response to questions
and how to redirect a question to your advantage.
We were shown that interviews are an opportunity
to say what you want the audience to hear. On day
two, we were allowed to actively practice the skills
we learned during the didactic session. Each participant
rotated through three breakout sessions, including
a mock meeting with a congressperson and a live
on-camera interview. After each session, we were
complimented and critiqued on our use of the learned
techniques.
All residents involved felt it was a very beneficial
experience. The program is very well run and has
been conducted by the Newell and Matthews public
relations consulting group since 1989. Recently,
additional spots were made available for residents
who were interested in participating. I would highly
encourage any resident who is interested in discovering
his/her own hidden spokesperson to take advantage
of such a worthwhile program.
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Melissa
Matte, M.D., is a CA-3 resident, Ochsner Clinic
Foundation, New Orleans, Louisiana. |
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